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Strategy
The following are the key components of our strategy.
Focus marketing efforts on leading local brands
By dedicating resources to our leading brands in each region, we intend to build our overall market position and increase our proportion of higher margin brands in order to grow profitably.
Implement best practices
We are identifying and implementing best practices worldwide in production, marketing and distribution to lower our delivered cost, improve product quality and increase sales volumes.
Invest in innovation
Investing in innovative industrial and marketing technologies is important to improve product quality and reduce delivery costs.
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©
2012
«САН ИнБев»
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